commissioned by W+K Levi's, this Radical Media production was directed by RALF SCHMERBERG who shot it from dusk till dawn with natural lighting over the span of 5 nights last Spring. the spot celebrates those looking to ensure a better future for this world, with words by Charles Bukowski:
THE LAUGHING HEART
⎯ your life is your life
⎯ don’t let it be clubbed into dank submission.
⎯ be on the watch.
⎯ there are ways out.
⎯ there is a light somewhere.
⎯ it may not be much light but
⎯ it beats the darkness.
⎯ be on the watch.
⎯ the gods will offer you chances.
⎯ know them.
⎯ take them.
⎯ you can’t beat death but
⎯ you can beat death in life, sometimes.
⎯ and the more often you learn to do it,
⎯ the more light there will be.
⎯ your life is your life.
⎯ know it while you have it.
⎯ you are marvelous
⎯ the gods wait to delight
⎯ IN YOU...
...on the same topic, here's a picture i love::
