here's a little behind the scenes of what commercial production can be like, and how it actually feels for 90% of the directors & producers who work on commercials, when they'd rather be doing something a little more fulfilling to the soul. when a Chinese agency starts off by referencing The Prodigy's "Smack My Bitch Up" for a mass appeal McDonald's commercial... well, that just sums it all up! i could go on & on: calling actors who aren't fat fat, fighting over the red vs. blue shirt... now, some directors & producers haven't gotten as sucked into the ad world as this very sad & somewhat shallow John Benet, who's clearly not a happy human being & has made choices in his life that seem rather soulless. yet, this film is a wonderful encapsulation of how even those who've achieved more balance & success outside of commercials feel when working on one, rather than a film or a great television show. "Sunshine" does a fantastic job at illutstrating both the seductive glamour & the idiocy of advertising...
WATCH IT HERE
WATCH IT HERE
