here’s a gorgeous new public service announcement directed by Jack-Antoine Charlot. BABY IN THE SKY is a psychedelic and fantastic film commissioned for the Global Fund to raise awareness of HIV infection in mothers and children. the narrative is fairly abstract, but the visuals are lush and quite engaging. the joyous and energetic 2D animation style really sets this apart from the typical dry, statistical and scary PSAs:
TOTALLY RANDOM... FOR REAL... I NEED'EM IN MY SIZE:
here's another groovy spot but within a film - Putney Swope:
this new Nike ad by Alejandro González Iñarritu is amaaazing:
