09 November 2011

my house... my pleasure

I WANT THIS JACKET!

i don't do chain store one-offs by major designers, but i'd make an exception here... anyhew, Lindsey Wixson and Daphne Groeneveld star in the surrealist, minute-long
Versace for H&M spot, by veteran director
Johan Renck. Daphne clones are pumped out on a conveyor belt in one scene; in another, Donatella Versace pulls on ropes attached to the two models like marionettes; and in still another, Versace picks up Groeneveld by thumb and forefinger as she runs up a staircase. the spot ends with Donatella turning around to announce:

MY HOUSE, MY RULES, MY PLEASURE.


...more of Johan Renck's work on this page.